CRICOS COURSE CODE: 097491G
BSB52415 Diploma of Marketing and Communication has been designed as a pathway from the Certificate IV level course. This course focuses on the managerial skills required to apply and understand the organisation’s marketing and communication plans and services in a business.
Students will apply marketing and communications theory to case study situations in a variety of business contexts. In this role, you would typically report to more senior practitioners but may provide leadership and guidance to others in a marketing and communication project team or in a manager role.
International students must be over eighteen years old and provide evidence to demonstrate meeting the entry requirements as follows:
Course Specific Entry Requirements – The Marketing and Communications pathway:
- This course requires completion of 5 core units from the BSB42415 Certificate IV in Marketing and Communications. International students may complete the full lower level qualification or have completed only the required five core units set as entry requirements prior to commencing the Diploma level course.
Academic General Requirements:
- Successful completion of Year 12 or equivalent and/or above
English Language Requirements as follows:
- IELTS 5.5 or equivalent
The entry requirement – the Certificate IV in Marketing and Communications delivered and assessed in English only will be deemed as meeting both the academic and English language entry requirements.
The Diploma of Marketing and Communication duration is up to 52 weeks (40 weeks delivery plus up to 12 weeks term break)
Graduates may work in the following occupations:
- Marketing manager
- Advertising coordinator
- Customer service manager
- Media planner
Students undertaking BSB52415 Diploma of Marketing and Communication may progress through the Marketing and Communications Pathway as follows:
- BSB52415 Diploma of Marketing and Communications to
- BSB61315 Advanced Diploma of Marketing and Communications and/or
- BSB61015 Advanced Diploma of Leadership and Management
|QUALIFICATION STRUCTURE AND COURSE CONTENT|
The Diploma of Marketing and Communication course structure includes 12 units of competency as follows:
- 3 core units
- 9 elective units
|BSBMKG501 Identify and evaluate marketing opportunities|
|BSBMKG502 Establish and adjust the marketing mix|
|BSBMKG510 Plan e-marketing communications|
|BSBMKG506 Plan market research|
|BSBMRK507 Interpret market trends and developments|
|BSBMKG523 Design and develop an integrated marketing communication plan|
|BSBADV507 Develop a media plan|
|BSBMKG515 Conduct a marketing audit|
|BSBCUS501 Manage quality customer service|
|BSBWRT501 Write persuasive copy|
|BSBADV509 Create mass print media advertisements|
|BSBPMG522 Undertake project work|
|DELIVERY STRUCTURE – A BLENDED MIX OF CLASSROOM AND ONLINE|
The course is offered in a blended mode of delivery and assessment. This means students are required to attend 15 hours face-to-face full-time classroom study plus 5 hours structured online learning every week. You use our Elearn Mercury Colleges platform.
Students are required to complete a range of tasks for each unit. Assessments may include short written knowledge tests, discussions and oral communication demonstrations, case study exercises, written reports, web based research and final projects based on marketing case studies.
Students are required to pay a compulsory resource fee to receive the following:
- e-Learning Resources
Students will use a computer to complete the course in class and in your own time. We recommend you have your own laptop computer. You can also access College computers.
|COURSE CREDIT AND/OR RECOGNITION OF PRIOR LEARNING|
Students may be entitled to gain course credit and/or recognition prior or after commencing the course that will exempt them from completing one or more units of competence. See the website and Student handbook for more details and talk to a course advisor.
Students that successfully complete all 12 units of competency will be issued with BSB52415 Diploma of Marketing and Communications by Mercury Colleges. This qualification is recognised nationally under the Australian Qualifications Framework (AQF).