BSB60520 Advanced Diploma of Marketing & Communication

CRICOS Course Code: 106726C  Campus location: Sydney

COURSE DESCRIPTION

BSB60520 Advanced Diploma of Marketing and Communication has been designed as a pathway from the Diploma level course. This course focuses on the higher-level management skills based on sound theoretical knowledge of marketing in the context of a business strategy. It looks at Australian and international marketing trends with a focus on Asia Pacific marketing.

Students study includes market research techniques, business and marketing risk management, international marketing, organisational marketing objectives and advertising campaigns.

Leadership, business innovation and organisational change is also covered for roles expected to be at a director or project leader level in a business or organisation.

 

ENTRY REQUIREMENTS

This course is open to both international and domestic students aged 18 years and over. Applicants are required to provide evidence of meeting the academic and English language entry requirements. Student visa requirements may vary depending on individual circumstances. Students should refer to the Department of Home Affairs website www.homeaffairs.gov.au/  or seek advice from a registered migration agent.

Academic Requirements:

• Successful completion of Year 12 or equivalent and/or above

Entry to this qualification is limited to students who have completed one of the following:

• BSB52415 Diploma of Marketing and Communication; or
• the following units, or equivalent competencies:
  • BSBMKG541 Identify and evaluate marketing opportunities
  • BSBMKG542 Establish and monitor the marketing mix
  • BSBMKG552 Design and develop marketing communication plans
  • BSBMKG555 Write persuasive copy
  • BSBPMG430 Undertake project work

Equivalent competencies are predecessor units that have been mapped as equivalent.

Alternatively, students may enter this qualification if they have four years of equivalent full-time relevant work experience.

Language, Literacy, Numeracy and Digital (LLND) Skills

As part of the Standards for RTOs 2025 set by the Department of Education, all students are required to complete a Language, Literacy, Numeracy and Digital (LLND) skills assessment before enrolment. This helps us ensure that you have the core skills needed to successfully complete your chosen course. If the assessment identifies any support needs, the College will provide reasonable assistance or learning support to help you meet the course requirements.

English Language Requirements:

• IELTS 6.0 overall (no less than 5.5 in each band) or equivalent test result, or General English / EAP at the Upper Intermediate level from an approved ELICOS provider

The Diploma of Marketing and Communication delivered and assessed in English only will be deemed as meeting both the academic and English language entry requirements.

Any AQF qualification at the Certificate IV or above in any discipline area delivered and assessed in English only will be deemed as meeting both the LLND and English language entry requirements.

DURATION

The Advanced Diploma of Marketing and Communication duration is 104 weeks. There are 80 weeks of course delivery plus 24 weeks term break.

 

CAREER OPPORTUNITIES

Graduates may work in the following occupations:

• Marketing director
• Marketing strategy manager
• International marketing director
• Specialist Marketing and Communication project leader

 

PATHWAYS

Students undertaking BSB60520 Advanced Diploma of Marketing and Communication may exit study at this point or progress as follows:

• BSB60420 Advanced Diploma of Leadership and Management
• BSB80120 Graduate Diploma of Management (Learning)
• Apply for advanced standing to university study in Marketing and Communication

 

QUALIFICATION STRUCTURE AND COURSE CONTENT

The BSB60520 Advanced Diploma of Marketing and Communication requires the successful completion of 12 units of competency, made up of:

• 4 core units
• 8 elective units

 

Core Units

Unit Code	Unit Name
BSBMKG621	Develop organisational marketing strategy
BSBMKG622	Manage organisational marketing processes
BSBMKG623	Develop marketing plans
BSBTWK601	Develop and maintain strategic business networks

 

Elective Units

Unit Code	Unit Name
BSBCRT611	Apply critical thinking for complex problem solving
BSBLDR601	Lead and manage organisational change
BSBMKG626	Develop advertising campaigns
BSBTEC601	Review organisational digital strategy
BSBSTR601	Manage innovation and continuous improvement
BSBDAT501	Analyse data
BSBMKG625	Implement and manage international marketing programs
BSBTEC501	Develop and implement an e-commerce strategy

 

*Units are subject to change in line with training package requirements, regulatory updates, and Mercury Colleges’ course delivery arrangements.

 

DELIVERY STRUCTURE

Students attend the College for 15 hours per week for classroom-based learning, practical activities, and assessment.

In addition, students undertake a structured study program through the online learning platform, completing approximately 5 hours of study per week on a unit-by-unit basis. To maximise learning outcomes, students are expected to complete self-directed study in their own time.

 

ASSESSMENT STRUCTURE

Students access and complete their assessments through the ELearn online learning platform.

Assessment methods include:

• Demonstrations
• Presentations
• Class Tests
• Projects
• Written Reports
• Financial Calculations
• Quizzes
• In-class skill verification

 

RESOURCE REQUIREMENTS

Students are required to have access to a laptop or computer to complete learning activities, assessments and course requirements both in class and outside of scheduled study hours. Access to on-campus computer facilities is subject to availability. Students will be provided with access to the College’s online learning platform, which contains course materials, learning resources, and assessment tools.

 

COURSE CREDIT AND/OR RECOGNITION OF PRIOR LEARNING

Students may be entitled to gain course credit and/or recognition before or after commencing the course that will exempt them from completing one or more units of competency. The Student Handbook contains more information.

 

EXIT POINT/AWARD

Students who successfully complete all 12 units of competency will be issued with the BSB60520 Advanced Diploma of Marketing and Communication by Mercury Colleges. This qualification is recognised nationally under the Australian Qualifications Framework (AQF). Students who successfully complete one or more units of competency, but do not complete the full qualification, may be eligible to receive a Statement of Attainment for the units completed.

 

INTAKES

Mercury Colleges offers rolling intakes with one scheduled each block.