BSB60520 Advanced Diploma of Marketing & Communication

CRICOS Course Code: 106726C  Campus location: Sydney

COURSE DESCRIPTION

BSB60520 Advanced Diploma of Marketing and Communication has been designed as a pathway from the Diploma level course. This course focuses on the higher-level management skills based on sound theoretical knowledge of marketing in the context of a business strategy. It looks at Australian and international marketing trends with a focus on Asia Pacific marketing.

Students study includes market research techniques, business and marketing risk management, international marketing, organisational marketing objectives and advertising campaigns.

Leadership, business innovation and organisational change is also covered for roles expected to be at a director or project leader level in a business or organisation.

 

ENTRY REQUIREMENTS

International students must be over eighteen years old and provide evidence to demonstrate meeting the entry requirements as follows:

Course Specific Entry Requirements – The Marketing and Communications pathway:

• This course requires completion of 5 core units from the BSB50620 Diploma of Marketing and Communications. Mercury College expects international students to complete the full Diploma level qualification prior to commencing the Advanced Diploma level.

Academic General Requirements:

• Successful completion of Year 12 or equivalent and/or above

English Language Requirements:

• IELTS 6.0 overall (no less than 5.5 in each band) or equivalent test result, or General English / EAP at the Upper Intermediate level from an approved ELICOS provider

The Diploma of Marketing and Communications delivered and assessed in English only will be deemed as meeting both the academic and English language entry requirements.

Any AQF qualification at the Certificate IV or above in any discipline area delivered and assessed in English only will be deemed as meeting both the academic and English language entry requirements.

Entry into the course will depend on the Australian Immigration office’s Assessment Level for an international student’s country. At present, countries are classed from Level 1 through to Level 3. See Immigration’s website: www.immi.gov.au for details.

 

DURATION

The Advanced Diploma of Marketing and Communication duration is up to 104 weeks. There are 80 weeks of course delivery plus 24 weeks term break.

 

CAREER OPPORTUNITIES

Graduates may work in the following occupations:

• Marketing director
• Marketing strategy manager
• International marketing director
• Specialist marketing and communications project leader

 

PATHWAYS

Students undertaking BSB60520 Advanced Diploma of Marketing and Communication may exit study at this point or progress as follows:

• Complete a dual qualification – BSB60420 Advanced Diploma of Leadership and Management
• Apply for advanced standing to university study in Marketing and Communications

 

QUALIFICATION STRUCTURE AND COURSE CONTENT

The Advanced Diploma of Marketing and Communication course structure includes 12 units of competency as follows:

• 3 core units
• 9 elective units

BSBMKG621	Develop organisational marketing strategy
BSBMKG623	Develop marketing plans
BSBCRT611	Apply critical thinking for complex problem solving
BSBLDR601	Lead and manage organisational change
BSBOPS601	Develop and implement business plans
BSBMKG626	Develop advertising campaigns
BSBTEC601	Review organisational digital strategy
BSBTWK601	Develop and maintain strategic business networks
BSBSTR601	Manage innovation and continuous improvement
BSBDAT501	Analyse data
BSBMKG625	Implement and manage international marketing programs
BSBMKG622	Manage organisational marketing processes
BSBTEC501	Develop and implement an e-commerce strategy

 

DELIVERY STRUCTURE – A BLENDED MIX OF CLASSROOM AND ONLINE

The course is offered in a blended mode of delivery and assessment. This means students are required to attend 15 hours face-to-face full-time classroom study plus complete 5 hours of structured online learning every week.

The course is provided through the Mercury Colleges ELearn platform. Your teachers deliver lectures and tutorials face to face on campus plus students are to complete weekly study online through ELearn. Progress is tracked for every student.

 

ASSESSMENT STRUCTURE

The students access the assessments through ELearn.

Assessment methods include:
• Demonstrations
• Presentations
• Class Tests
• Projects
• Written Reports
• Financial Calculations

 

RESOURCE REQUIREMENTS

Computers – Students must have their own laptop computer.  You will use a computer to complete the course in class and in your own time. You may also access College computers when available.

Online learning – Students are required to pay a one-off compulsory resource fee to receive the Mercury Colleges online learning resource called ELearn.

 

COURSE CREDIT AND/OR RECOGNITION OF PRIOR LEARNING

Students may be entitled to gain course credit and/or recognition prior or after commencing the course that will exempt them from completing one or more units of competency. See the website and Student handbook for more details and talk to a course advisor.

 

EXIT POINT/AWARD

Students that successfully complete all 12 units of competency as stated in the Qualification Structure will be issued with BSB60520 Advanced Diploma of Marketing and Communication by Mercury Colleges. This qualification is recognised nationally under the Australian Qualifications Framework (AQF).