BSB40820 Certificate IV in Marketing & Communication

CRICOS Course Code: 106724E   Campus location: Sydney

COURSE DESCRIPTION

BSB40820 Certificate IV in Marketing and Communication has been designed as an entry course into the fundamentals of marketing and communication techniques with introductory theory.

Students will develop the ability to apply solutions for marketing and Communication situations in a variety of business contexts. Your study prepares you for a supervised role as a team member where you would report to more senior marketing practitioners.

 

ENTRY REQUIREMENTS

This course is open to both international and domestic students aged 18 years and over. Applicants are required to provide evidence of meeting the academic and English language entry requirements. Student visa requirements may vary depending on individual circumstances. Students should refer to the Department of Home Affairs website www.homeaffairs.gov.au/  or seek advice from a registered migration agent.

Academic Requirements:

• Successful completion of Year 12 or equivalent and/or above

Language, Literacy, Numeracy and Digital (LLND) Skills

As part of the Standards for RTOs 2025 set by the Department of Education, all students are required to complete a Language, Literacy, Numeracy and Digital (LLND) skills assessment before enrolment. This helps us ensure that you have the core skills needed to successfully complete your chosen course. If the assessment identifies any support needs, the College will provide reasonable assistance or learning support to help you meet the course requirements.

English Language Requirements as follows:

• IELTS 6.0 overall (no less than 5.5 in each band) or equivalent test result, or General English / EAP at the Upper Intermediate level from an approved ELICOS provider

Any AQF qualification at the Certificate IV or above in any discipline area delivered and assessed in English only will be deemed as meeting the English language entry requirement.

 

DURATION

The BSB40820 Certificate IV in Marketing and Communication duration is up to 52 weeks.  There are 40 weeks of course delivery plus 12 weeks term break.

 

CAREER OPPORTUNITIES

Graduates may work in the following occupations:

• Marketing officer
• Advertising account coordinator
• Sale and customer service officer
• Social media officer
• Media assistant

 

PATHWAYS

Students undertaking BSB40820 Certificate IV in Marketing and Communication may progress through the Marketing and Communication Pathway as follows:

• BSB40820 Certificate IV in Marketing and Communication – to
• BSB50620 Diploma of Marketing and Communication to
• BSB60520 Advanced Diploma of Marketing and Communication and/or
• BSB60420 Advanced Diploma of Leadership and Management and/or
• BSB80120 Graduate Diploma of Management (Learning)

 

QUALIFICATION STRUCTURE AND COURSE CONTENT

The BSB40820 Certificate IV in Marketing and Communication requires the successful completion of 12 units of competency, made up of:

• 6 core units
• 6 elective units

 

 

 

Core Units

Unit Code	Unit Name
BSBCRT412	Articulate, present and debate ideas
BSBMKG433	Undertake marketing activities
BSBMKG435	Analyse consumer behaviour
BSBMKG439	Develop and apply knowledge of communications industry
BSBWRT411	Write complex documents
SIRXMKT006	Develop a social media strategy

 

Elective Units

Unit Code	Unit Name
BSBTEC303	Create electronic presentations
BSBTEC404	Use digital technologies to collaborate in a work environment
BSBMKG434	Promote products and services
BSBMKG442	Conduct e-marketing communications
BSBMKG446	Prepare promotional activities
BSBPEF402	Develop personal work priorities

 

*Units are subject to change in line with training package requirements, regulatory updates, and Mercury Colleges’ course delivery structure.

DELIVERY STRUCTURE

Students attend the College for 15 hours per week for classroom-based learning, practical activities, and assessment.

In addition, students undertake a structured study program through the online learning platform, completing approximately 5 hours of study per week on a unit-by-unit basis. To maximise learning outcomes, students are expected to complete self-directed study in their own time.

 

ASSESSMENT STRUCTURE

Students access and complete their assessments through the ELearn online learning platform.

Assessment methods include:

• Demonstrations
• Presentations
• Class Tests
• Projects
• Written Reports
• Financial Calculations

 

RESOURCE REQUIREMENTS

Students are required to have access to a laptop or computer to complete learning activities, assessments and course requirements both in class and outside of scheduled study hours. Access to on-campus computer facilities is subject to availability. Students will be provided with access to the College’s online learning platform, which contains course materials, learning resources, and assessment tools.

 

COURSE CREDIT AND/OR RECOGNITION OF PRIOR LEARNING

Students may be entitled to gain course credit and/or recognition before or after commencing the course that will exempt them from completing one or more units of competency. The Student Handbook contains more information.

 

EXIT POINT/AWARD

Students who successfully complete all 12 units of competency will be issued with the BSB40820 Certificate IV in Marketing and Communication by Mercury Colleges. This qualification is recognised nationally under the Australian Qualifications Framework.

Students who successfully complete one or more units of competency, but do not complete the full qualification, may be eligible to receive a Statement of Attainment for the units completed.

 

Intakes

Mercury Colleges offers rolling intakes with one scheduled each block.