BSB50620 Diploma of Marketing & Communication
CRICOS Course Code: 106725D Campus location: Sydney
| COURSE DESCRIPTION |
BSB50620 Diploma of Marketing and Communication has been designed as a pathway from the Certificate IV level course. This course focuses on the managerial skills required to apply and understand the organisation’s marketing and communication plans and services in a business.
Students will apply Marketing and Communication theory to case study situations in a variety of business contexts. In this role, you would typically report to more senior practitioners but may provide leadership and guidance to others in a marketing and communication project team or in a manager role.
| ENTRY REQUIREMENTS |
International students must be over eighteen years old and provide evidence to demonstrate meeting the entry requirements as follows:
Course Specific Entry Requirements – The Marketing and Communication pathway:
Entry to this qualification is limited to students who have completed one of the following:
- BSB42415 Certificate IV in Marketing and Communication; or
- the following units, or equivalent competencies:
- BSBCMM411 Make presentations
- BSBCRT412 Articulate, present and debate ideas
- BSBMKG433 Undertake marketing activities
- BSBMKG435 Analyse consumer behaviour
- BSBMKG439 Develop and apply knowledge of communications industry
- BSBWRT411 Write complex documents
Equivalent competencies are predecessor units that have been mapped as equivalent.
Alternatively, students may enter this qualification if they have two years of equivalent full-time relevant work experience.
Academic General Requirements:
- Successful completion of Year 12 or equivalent and/or above
Language, Literacy, Numeracy and Digital (LLND) Skills
As part of the Standards for RTOs 2025 set by the Department of Education, all students are required to complete a Language, Literacy, Numeracy and Digital (LLND) skills assessment before enrolment. This helps us ensure that you have the core skills needed to successfully complete your chosen course. If the assessment identifies any support needs, the College will provide reasonable assistance or learning support to help you meet the course requirements.
English Language Requirements as follows:
- IELTS 6.0 overall (no less than 5.5 in each band) or equivalent test result, or General English / EAP at the Upper Intermediate level from an approved ELICOS provider
Any AQF qualification at the Certificate IV or above in any discipline area delivered and assessed in English only will be deemed as meeting both the academic and English language entry requirements.
The entry requirement – the Certificate IV in Marketing and Communication delivered and assessed in English only will be deemed as meeting both the academic and English language entry requirements.
Student visa requirements may vary depending on individual circumstances. Students should refer to the Department of Home Affairs website www.homeaffairs.gov.au/ or seek advice from a registered migration agent.
| DURATION |
The Diploma of Marketing and Communication duration is up to 78 weeks. There are 60 weeks of course delivery plus 18 weeks term break.
| CAREER OPPORTUNITIES |
Graduates may work in the following occupations:
- Marketing manager
- Advertising coordinator
- Customer service manager
- Media planner
| PATHWAYS |
Students undertaking BSB50620 Diploma of Marketing and Communication may progress through the Marketing and Communication Pathway as follows:
- BSB50620 Diploma of Marketing and Communication to
- BSB60520 Advanced Diploma of Marketing and Communication and/or
- BSB60420 Advanced Diploma of Leadership and Management
| QUALIFICATION STRUCTURE AND COURSE CONTENT |
The BSB50620 Diploma of Marketing and Communication requires the successful completion of 12 units of competency, made up of:
- 5 core units
- 7 elective units
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* Units are subject to change in line with training package requirements, regulatory updates, and Mercury Colleges’ course delivery arrangements.
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DELIVERY STRUCTURE – A BLENDED MIX OF CLASSROOM AND ONLINE |
The course is offered in a blended mode of delivery and assessment. This means students are required to attend 15 hours face-to-face full-time classroom study plus complete 5 hours of structured online learning every week.
The course is provided through the Mercury Colleges ELearn platform. Your teachers deliver lectures and tutorials face to face on campus plus students are to complete weekly study online through ELearn. Progress is tracked for every student.
| ASSESSMENT STRUCTURE |
The students access the assessments through ELearn.
Assessment methods include:
• Demonstrations
• Presentations
• Class Tests
• Projects
• Written Reports
• Financial Calculations
| RESOURCE REQUIREMENTS |
Computers – Students must have their own laptop computer. You will use a computer to complete the course in class and in your own time. You may also access College computers when available.
Online learning – Students are required to pay a one-off compulsory resource fee to receive the Mercury Colleges online learning resource called ELearn.
| COURSE CREDIT AND/OR RECOGNITION OF PRIOR LEARNING |
Students may be entitled to gain course credit and/or recognition prior or after commencing the course that will exempt them from completing one or more units of competency. See the website and Student handbook for more details and talk to a course advisor.
| EXIT POINT/AWARD |
Students that successfully complete all 12 units of competency will be issued with BSB50620 Diploma of Marketing and Communication by Mercury Colleges. This qualification is recognised nationally under the Australian Qualifications Framework (AQF).
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