BSB50620 Diploma of Marketing & Communication

CRICOS Course Code: 106725D Campus location: Sydney

COURSE DESCRIPTION

BSB50620 Diploma of Marketing and Communication has been designed as a pathway from the Certificate IV level course. This course focuses on the managerial skills required to apply and understand the organisation’s marketing and communication plans and services in a business.

Students will apply marketing and communications theory to case study situations in a variety of business contexts. In this role, you would typically report to more senior practitioners but may provide leadership and guidance to others in a marketing and communication project team or in a manager role.

ENTRY REQUIREMENTS

International students must be over eighteen years old and provide evidence to demonstrate meeting the entry requirements as follows:

Course Specific Entry Requirements – The Marketing and Communications pathway:

This course requires completion of 6 core units from the BSB40820 Certificate IV in Marketing and Communications. International students may complete the full lower level qualification or have completed only the required six core units set as entry requirements prior to commencing the Diploma level course.

Academic General Requirements:

Successful completion of Year 12 or equivalent and/or above

English Language Requirements as follows:

IELTS 6.0 overall (no less than 5.5 in each band) or equivalent test result, or General English / EAP at the Upper Intermediate level from an approved ELICOS provider

Any AQF qualification at the Certificate IV or above in any discipline area delivered and assessed in English only will be deemed as meeting both the academic and English language entry requirements.

The entry requirement – the Certificate IV in Marketing and Communications delivered and assessed in English only will be deemed as meeting both the academic and English language entry requirements.

Entry into the course will depend on the Australian Immigration office’s Assessment Level for an international student’s country. At present, countries are classed from Level 1 through to Level 3. See Immigration’s website: www.immi.gov.au for details.

DURATION

The Diploma of Marketing and Communication duration is up to 78 weeks. There are 60 weeks of course delivery plus 18 weeks term break.

CAREER OPPORTUNITIES

Graduates may work in the following occupations:

Marketing manager
Advertising coordinator
Customer service manager
Media planner

PATHWAYS

Students undertaking BSB50620 Diploma of Marketing and Communication may progress through the Marketing and Communications Pathway as follows:

BSB50620 Diploma of Marketing and Communications to
BSB60520 Advanced Diploma of Marketing and Communications and/or
BSB60420 Advanced Diploma of Leadership and Management

QUALIFICATION STRUCTURE AND COURSE CONTENT

The Diploma of Marketing and Communication course structure includes 12 units of competency as follows:

3 core units
9 elective units

BSBCMM511	Communicate with influence
BSBMKG541	Identify and evaluate marketing opportunities
BSBMKG542	Establish and monitor the marketing mix
BSBMKG551	Create multiplatform advertisements for mass media
BSBTEC404	Use digital technologies to collaborate in a work environment
SIRXOSM007	Manage risk to organisational reputation in an online setting
BSBMKG555	Write persuasive copy
BSBMKG552	Design and develop marketing communication plans
SIRXMKT007	Develop a digital marketing plan
BSBMKG547	Develop strategies to monetise digital engagement
BSBMKG546	Develop social media engagement plan
BSBPMG430	Undertake project work

DELIVERY STRUCTURE – A BLENDED MIX OF CLASSROOM AND ONLINE

The course is offered in a blended mode of delivery and assessment. This means students are required to attend 15 hours face-to-face full-time classroom study plus complete 5 hours of structured online learning every week.

The course is provided through the Mercury Colleges ELearn platform. Your teachers deliver lectures and tutorials face to face on campus plus students are to complete weekly study online through ELearn. Progress is tracked for every student.

ASSESSMENT STRUCTURE

The students access the assessments through ELearn.

Assessment methods include:
• Demonstrations
• Presentations
• Class Tests
• Projects
• Written Reports
• Financial Calculations

RESOURCE REQUIREMENTS

Computers – Students must have their own laptop computer. You will use a computer to complete the course in class and in your own time. You may also access College computers when available.

Online learning – Students are required to pay a one-off compulsory resource fee to receive the Mercury Colleges online learning resource called ELearn.

COURSE CREDIT AND/OR RECOGNITION OF PRIOR LEARNING

Students may be entitled to gain course credit and/or recognition prior or after commencing the course that will exempt them from completing one or more units of competency. See the website and Student handbook for more details and talk to a course advisor.

EXIT POINT/AWARD

Students that successfully complete all 12 units of competency will be issued with BSB50620 Diploma of Marketing and Communications by Mercury Colleges. This qualification is recognised nationally under the Australian Qualifications Framework (AQF).