CRICOS Course Code: 097490G
BSB42415 Certificate IV in Marketing and Communications has been designed as an entry course into the fundamentals of marketing and communication techniques with introductory theory.
Students will develop the ability to apply solutions for marketing and communications situations in a variety of business contexts. Your study prepares you for a supervised role as a team member where you would report to more senior marketing practitioners.
International students must be over eighteen years old and provide evidence to demonstrate both academic and English language entry requirements as follows:
- Successful completion of Year 12 or equivalent and/or above
English Language Requirements as follows:
- IELTS 5.5 or equivalent
Any AQF qualification at the Certificate III level or above in any discipline area delivered and assessed in English only will be deemed as meeting both the academic and English language entry requirements
The Certificate IV in Marketing and Communications duration is up to 52 weeks (40 weeks delivery plus up to 12 weeks term break)
Graduates may work in the following occupations:
- Marketing officer
- Advertising account coordinator
- Sale and customer service officer
- Social media officer
- Media assistant
Students undertaking BSB42415 Certificate IV in Marketing and Communications may progress through the Marketing and Communications Pathway as follows:
- BSB42415 Certificate IV in Marketing and Communications – to
- BSB52415 Diploma of Marketing and Communications to
- BSB61315 Advanced Diploma of Marketing and Communications and/or
- BSB61015 Advanced Diploma of Leadership and Management
|QUALIFICATION STRUCTURE AND COURSE CONTENT|
The Certificate IV in Marketing and Communications course structure includes 12 units of competency as follows:
- 5 core units
- 7 elective units
|1||BSBMKG418 Develop and apply knowledge of marketing communication industry|
|BSBITU401 Design and develop complex text documents|
|BSBCMM401 Make a presentation|
|2||BSBPRO401 Develop product knowledge|
|BSBMKG401 Profile the market|
|BSBWRT401 Write complex documents|
|BSBCRT401 Articulate, present and debate ideas|
|3||BSBMKG413 Promote products and services|
|BSBCUS401 Coordinate implementation of customer service strategies|
|BSBLDR402 Lead effective workplace relationships|
|4||BSBMKG417 Apply marketing communication across a convergent industry|
|BSBMGT407 Apply digital solutions to work processes|
|DELIVERY STRUCTURE – A BLENDED MIX OF CLASSROOM AND ONLINE|
The course is offered in a blended mode of delivery and assessment. This means students required to attend 15 hours face-to-face full-time classroom study plus complete 5 hours of structured online learning every week. You will use the Elearn Mercury Colleges platform.
Students are required to pay a compulsory resource fee to receive the following:
- e-Learning Resources
Students will use a computer to complete the course in class and in your own time. We recommend you have your own laptop computer. You can also access College computers.
|COURSE CREDIT AND/OR RECOGNITION OF PRIOR LEARNING|
Students may be entitled to gain course credit and/or recognition prior or after commencing the course that will exempt them from completing one or more units of competence. See the website and Student Handbook for more details and talk to a course advisor.
Students that successfully complete all 12 units of competency will be issued with BSB42415 Certificate IV in Marketing and Communications by Mercury Colleges. This qualification is recognised nationally under the Australian Qualifications Framework (AQF).